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Raleigh SEO Services

Use SEO to dominate Google search

Make sure you're appearing in search results for the keywords your customers are searching. Grow your Raleigh business with SEO.

raleigh seo agency example of seo organic
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What in the world is SEO?

Well first, you must understand the acronym. SEO stands for "search engine optimization". When people are searching for an answer, they head to Google. Google wants to present the best information to those searching. SEO is about appearing at the top of all of the results. With that comes great power to grow your business.

Google Algorithm

Google has their own very specific way of rifting through the massive amounts of web pages that exist. They are particular and reward websites that adhere to their vision of how a page should be structured.

Top Spot

Getting the coveted #1 spot on Google or on the first page, isn’t magic. We won’t get into the nitty gritty but basically there's specific signals that Google wants to see on a page. We've figured out a system that works.
different levels

Raleigh SEO Packages that We Offer

Whether you are a brand spankin’ new business who just is starting to make waves or a tenured business that’s been around the block, we have the package for you. We know that businesses in Raleigh want good marketing but no budget is the same. We can boost your digital presence and meet you wherever you currently are.

Level 1

For small local business
  • Google My Business Optimization
  • NAP Syndication
  • Citation Building
  • Updating Pages & Schema Integration
  • Classified Submissions
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show up for local searches

Local Raleigh SEO

Be the boss of Raleigh’s search space by opting for our level one local package. It’s the least intensive of our three but makes an impact, nonetheless. To be seen, you need to make sure your business listings across all platforms are up to date. We have a system in place to make sure that happens and that information across the board is all the same. The biggest change that comes along with this package is the facelift we will provide to your Google Business Profile (FKA Google My Business).

Level 2

For growing business
  • Everything in Local SEO plus...
  • Onpage Optimization
  • Page Title Optimization
  • Meta Description Optimization
  • Page Speed Analysis
  • Internal Link Review
  • Image Alt Tag Optimization
  • URL Optimization
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kick it up a notch

Breakthrough SEO

Kick it up a notch with level 2, our Breakthrough SEO option. To begin, we will conduct a top-to-bottom of your current SEO practices, whether they are struggling or succeeding. We will take a deep-dive into the existing content on the side, as well as the coding and beyond. To supplement the audit, we do an in-depth analysis of the competitors in the Raleigh market. We want to make sure that you are notch above. Other things involved with this package are backlink analysis, checking to make sure content varies within your site’s pages, content-gap analysis, and of course, keyword research.

Level 3

For aggressive businesses
  • Everything in Local and Breakthrough SEO plus...
  • Content Creation
  • 2 Keyword-rich blog posts per month
  • Structured Data Check
  • .xml Sitemap Check
  • Competitor Analysis
  • Link Development for Authority Building
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The Mac Daddy

Market Leader SEO

The third option Lazarus offers, the Mac Daddy Market Leader package, is a mashup of the local and the breakthrough packages above but with some very important additions. With this third level, we throw in blog writing and content creation into the mix. A huge part of having a thriving SEO presence on the web is creating up-to-date content that your audience wants and NEEDS to read. It also shows Google that you are “with it.” We will draft up keyword-rich (more on keywords later) based on your Raleigh business's wants and needs. This content can serve a dual purpose, too–as you can post it on your social platforms, too. Be King or Queen of SEO by teaming up with us here at Lazarus. We will make you stand out in your industry.

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Raleigh business owners have come to us with similar predicaments. They have a stellar business but don’t know how to effectively communicate how great their business really is. Paid advertising solves that problem and solves it quickly.
how to win the game

Components of a Winning SEO Strategy

You don't want to random things willy nilly on your website when it comes to Raleigh SEO. You need a broader strategy and plan before diving. We do all the heavy lifting and develop a winning SEO strategy for you.

Local SEO

Curious as to how Google recognizes that you are a true business that is actually located in Raleigh and not someone just saying so? They verify, of course, using NAP which stand for Name, Address, and Phone Number. They scour through online directories to make sure that all information there matches up with what you have on your website and Google Business Profile. Lazarus uses a special tool that aggregates all info to make sure there are no discrepancies in your Raleigh SEO.

Google Business Profile (AKA GMB) Optimization

Companies that appear on the map or in the right corner of the search engine results page, get way more traffic than others. Exposure equals traffic and optimizing a Google Business Profile is a great way to do that. The features of a GBP include frequently asked questions, location and phone number, hours of opening, and customer reviews. A lot of companies forget about it and don’t see it as vital but we are here to tell you it is. Every month, we comb through your GPB and look for opportunities to improve it. We want you to be able to tap into the potential that is there.

Content Writing

We mentioned keywords before . . . now how do you go about making the most of them and untapping their potential? The optimal way to do this is to write content, more especially blog posts that are at least 600 words in length. Lazarus Raleigh has dedicated blog writers that will compose fresh, inviting content for your audience one or twice a month. These blogs will help increase your chances of ranking for a specific keyword. The more content, the more opportunity that exists to make this happen.

Link Building

When other websites link to your website somewhere within their pages, we call those “backlinks.” Websites want those links because it shows Google that others find you trustworthy or credible. However, you don’t want backlinks from anywhere and you definitely don’t want them from spammy sites. Lazarus takes it upon ourselves to reach out to fellows industry movers and shakers to get your site listed somewhere on theirs. We create networks in your industry that improve your visibility.

Technical SEO

Every page on your Raleigh website needs to be able to be fully read, crawled, and indexed by Google. In simple terms, Google bots need to be able to “read” it. Another technical factor that is important is the loading time of your website. If it takes longer than 2 seconds, then people are directed away from your website. Google does not like that. We have a myriad of tools that will ensure your technical SEO is enhanced to the utmost degree. Our Raleigh SEO experts have years of experience turning pages into their best version for Google.

Franchise SEO

Another specialty of Lazarus is working with franchise businesses. This is trickier than working with a stand alone business but we know what it takes to appear on search results when you have multiple locations. Our Raleigh SEO team makes certain that big location franchises are always visible on Google.

Keyword Research

This is the fun part of SEO because we liken it to a scavenger hunt. There are certain words that your audience is typing into Google that is bringing them directly to your site and then there are words they are typing into Google that should, emphasis on should, be bringing them to your site. We conduct intense research to find out what all of those keywords are. We look at what your competitors are ranking for and see if it might be wise for you to chase after the same keywords. To put it in simpler terms, we see what keywords are going to draw people in and then optimize your website to do just that.


On-page SEO is creating the ultimate page in the eyes of Google. After a web page is created and doing it’s thing, we go into the backend monthly and identify what needs to be improved. No web page is perfect, and if it wasn’t published recently, there is a good chance it needs some updating. We check out page titles, URLS, alt text, and content to make sure the individual pages are spic and span and up to Google’s high standards. It’s not the easiest thing to do but we love the challenge.

Why Partner with Lazarus?

Ok we know you may still need a little more convincing. We know the intricacies of the SEO scene in the Raleigh area and have years of experience optimizing websites for Google. It’s our bread and butter. We are experts. We will set achievable goals that align with your Raleigh business that will move the needle. We don’t just “do” either, we also “report.” We provide detailed and extensive, understandable reports from tracking for SEO we’ve done along the way. We keep an open channel of communication. And we keep it real when it comes to what is working and what is not in the Raleigh SEO sphere. We're a transparent, down-to-earth digital marketing company in Raleigh that is dedicated to our clients. We cannot wait to see what SEO success we create together.

Raleigh SEO agency

Say Buh-Bye to Long-term Commitment

We don't do contracts! If we aren’t providing results, we aren’t doing our job. We want to provide an obvious ROI for you. We aren’t saying results are going to be instantaneous, they will take time and work and persistence, but we will get there. We recommend waiting at minimum, 6 months to make a decision on whether our services are making an impact. Best part? Lazarus doesn’t require any businesses to sign contacts. We work on a month to month basis so if you decide down the road that we don’t jive, that you can easily end the relationship (although we hope it never comes to that.) We just want to show you the results.

Give us a minute and we'll hit our stride

When Will the Results Start Rolling in?

Patience is a virtue, they say, and you will need at least a little bit of it when embarking on the Raleigh SEO journey. Although time varies, what we’ve experienced is that you need to give it at least three full months to see any sort of consistency in return.

Google Search Clicks

Increase in organic traffic


Just in 6 months

Organic Traffic

Over a year


It stands for Search Engine Optimization. And it means a web page optimized to show up on search results of search engines like Google.

SEO is not dead. It’s one of the best long term investments you could possible do for your business. It’s how we’ve built our business and it’s how we’ve grown hundreds of other businesses.

That depends. How competitive is your industry on Google? How much work does your website need? Sometimes ranking change over night after we’ve made them and rankings skyrocket. Sometimes it takes much longer 3-6 months and for really competitive markets, it can take a year or more to get to where you need on Google. You have to be patient. Generally, we ask that you give us 3-6 months to see the results you’re wanting. 

We primarily focus on Google since that’s where the vast majority of users are searching on a regular basis. Google boasts 3.5 billion searches every day. Bing has over 88 million searches per day. That’s a huge difference.