Use SEO to Dominate Google Search
Lazarus Design Team can help your business dominate Google search results with effective SEO strategies. We analyze your website and online presence to identify areas for improvement, conduct keyword research, and implement on-page and off-page optimization techniques to increase your search engine visibility and drive more organic traffic to your website. With our SEO expertise, your Raleigh business can achieve higher rankings, increased website traffic, and improved conversion rates.
What in The
World is SEO?
Well first, you must understand the acronym. SEO stands for "search engine optimization". When people are searching for an answer, they head to Google. Google wants to present the best information to those searching. SEO is about appearing at the top of all of the results. With that comes great power to grow your business.
Raleigh SEO Packages That We Offer
Whether you are a brand spankin’ new business who just is starting to make waves or a tenured business that’s been around the block, we have the package for you. We know that businesses in Raleigh want good marketing but no budget is the same. We can boost your digital presence and meet you wherever you currently are.
For small local business
- Google My Business Optimization
- NAP Syndication
- Citation Building
- Updating Pages & Schema Integration
- Classified Submissions
Local Raleigh SEO
Be the boss of Raleigh’s search space by opting for our level one local package. It’s the least intensive of our three but makes an impact, nonetheless. To be seen, you need to make sure your business listings across all platforms are up to date. We have a system in place to make sure that happens and that information across the board is all the same. The biggest change that comes along with this package is the facelift we will provide to your Google Business Profile (FKA Google My Business).
For growing business
- Everything in Local SEO plus...
- Onpage Optimization
- Page Title Optimization
- Meta Description Optimization
- Page Speed Analysis
- Internal Link Review
- Image Alt Tag Optimization
- URL Optimization
Kick it up a notch with level 2, our Breakthrough SEO option. To begin, we will conduct a top-to-bottom of your current SEO practices, whether they are struggling or succeeding. We will take a deep-dive into the existing content on the side, as well as the coding and beyond. To supplement the audit, we do an in-depth analysis of the competitors in the Raleigh market. We want to make sure that you are notch above. Other things involved with this package are backlink analysis, checking to make sure content varies within your site’s pages, content-gap analysis, and of course, keyword research.
For aggressive businesses
- Everything in Local and Breakthrough SEO plus...
- Content Creation
- 2 Keyword-rich blog posts per month
- Structured Data Check
- .xml Sitemap Check
- Competitor Analysis
- Link Development for Authority Building
Market Leader SEO
The third option Lazarus offers, the Mac Daddy Market Leader package, is a mashup of the local and the breakthrough packages above but with some very important additions. With this third level, we throw in blog writing and content creation into the mix. A huge part of having a thriving SEO presence on the web is creating up-to-date content that your audience wants and NEEDS to read. It also shows Google that you are “with it.” We will draft up keyword-rich (more on keywords later) based on your Raleigh business's wants and needs. This content can serve a dual purpose, too–as you can post it on your social platforms, too. Be King or Queen of SEO by teaming up with us here at Lazarus. We will make you stand out in your industry.
Components of a
Winning SEO Strategy
You don't want to random things willy nilly on your website when it comes to Raleigh SEO. You need a broader strategy and plan before diving. We do all the heavy lifting and develop a winning SEO strategy for you.
How Lazarus Raleigh Can Help Your Local SEO:
How Lazarus Raleigh Can Help Your Google Profile Optimization:
How Lazarus Raleigh Can Help Your Content Writing:
How Lazarus Raleigh Can Help Your Link Building:
How Lazarus Raleigh Can Help Your Technical SEO:
How Lazarus Raleigh Can Help Your On-Page Optimization:
How Lazarus Raleigh Can Help Your Keyword Research:
Ok we know you may still need a little more convincing. We know the intricacies of the SEO scene in the Raleigh area and have years of experience optimizing websites for Google. It’s our bread and butter. We are experts. We will set achievable goals that align with your Raleigh business that will move the needle. We don’t just “do” either, we also “report.” We provide detailed and extensive, understandable reports from tracking for SEO we’ve done along the way. We keep an open channel of communication. And we keep it real when it comes to what is working and what is not in the Raleigh SEO sphere. We're a transparent, down-to-earth digital marketing company in Raleigh that is dedicated to our clients. We cannot wait to see what SEO success we create together.
to Long-Term Commitment
We don't do contracts! If we aren’t providing results, we aren’t doing our job. We want to provide an obvious ROI for you. We aren’t saying results are going to be instantaneous, they will take time and work and persistence, but we will get there. We recommend waiting at minimum, 6 months to make a decision on whether our services are making an impact. Best part? Lazarus doesn’t require any businesses to sign contacts. We work on a month to month basis so if you decide down the road that we don’t jive, that you can easily end the relationship (although we hope it never comes to that.) We just want to show you the results.
When Will The Results Start Rolling in?
Patience is a virtue, they say, and you will need at least a little bit of it when embarking on the Raleigh SEO journey. Although time varies, what we’ve experienced is that you need to give it at least three full months to see any sort of consistency in return.
Increase in organic traffic
Just in 6 months
Over a year
Google Search Clicks is a metric used to track how many people click on a particular website from a Google search query. This metric is a key indicator of online visibility and shows how much a website or particular page is being seen by users. It is important to note that Google Search Clicks are not the same as the total number of searches for a keyword, as other search engines may be used to access the same content.
The metric can be used to measure the success of SEO efforts and help to identify areas for improvement. It can also be used to compare the performance of different websites and pages with each other, helping to identify which pages are performing well and which need more attention. This metric is particularly useful when looking at the overall performance of a website, as it provides an insight into the success of SEO efforts and how well a website is doing compared to its competitors.
Website impressions from SEO are the number of times a website is viewed in search engine results. This is a key metric for measuring the success of SEO campaigns as it indicates how often a website appears in search engine results. Impression metrics help to measure the visibility of a website in organic search engine results.
A website impression occurs when a user views a page in the search results, regardless of whether they click on it or not. A website impression is counted each time the page appears in the search results, even if the user views it multiple times. This means that if a website appears in the top 3 positions for a search term and is viewed by a user, it will count as 3 impressions.
Impression metrics are important for tracking the success of SEO campaigns as it shows how often a website is appearing in the search engine results, regardless of whether the user is actually clicking through to the website or not.
Organic Traffic Explained:
Organic website traffic is the traffic that arrives at your website from unpaid sources. This includes search engine results, direct links, and referrals from other websites. Organic website traffic is often referred to as ‘natural’ traffic because it represents the flow of visitors to your website from sources that are not paid for, such as search engine rankings, social media, and referrals from other websites.
Organic website traffic is the most important source of website traffic because it is the main avenue of potential customers arriving at your website. Organic website traffic can help you to increase brand awareness, drive new leads, and build relationships with potential customers. It can also help you to drive more sales and increase the number of conversions.
What does SEO stand for?
Search engine optimization (SEO) is a set of strategies and techniques used to improve a website’s visibility, rankings, and traffic within search engine results. SEO is an important part of any digital marketing strategy, as it helps to ensure that a website is seen by the right people at the right time. SEO helps to make a website more accessible and visible to potential customers, and can help to increase the number of visitors to a website.
SEO involves optimizing a website for certain keywords, making sure that the website’s content is relevant and useful to users, and making sure that the website is structured in a way that is easily accessible to search engines. SEO also involves optimizing the website’s code, making sure that the website is mobile-friendly, and ensuring that the website is secure and safe to use. SEO also involves building backlinks, which are links from other websites to the website being optimized, as well as creating content that is interesting, informative, and helpful to users.
When implemented correctly, SEO can help to improve a website’s ranking in search engine results, and can help to drive more traffic and customers to the website. SEO can also help to improve the overall user experience, as well as helping to ensure that the website
Is SEO dead?
SEO is still an important part of digital marketing and is used by businesses of all sizes to improve their visibility online. SEO is constantly evolving and adapting to new technologies and trends, and this ensures that it remains relevant. SEO is focused on optimizing a website for search engine algorithms, making sure that the website is as visible as possible for relevant searches.
This means that SEO is more important now than ever, as search engines are becoming smarter and more complex. SEO is a long-term strategy that requires ongoing work and maintenance to be successful. It is not a “set it and forget it” kind of solution, so businesses need to be willing to invest the time and resources into optimizing their websites for search engine algorithms. Additionally, SEO is not just about getting higher rankings, but also about improving the user experience on the website.
How long will it take to rank?
That depends. How competitive is your industry on Google? How much work does your website need? Sometimes ranking change over night after we’ve made them and rankings skyrocket. Sometimes it takes much longer 3-6 months and for really competitive markets, it can take a year or more to get to where you need on Google. You have to be patient. Generally, we ask that you give us 3-6 months to see the results you’re wanting.
Do you just do SEO for Google or do you also look at other search engines like Bing?
We primarily focus on Google since that’s where the vast majority of users are searching on a regular basis. Google boasts 3.5 billion searches every day. Bing has over 88 million searches per day. That’s a huge difference.