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Raleigh SEO Services

Use SEO to Dominate Google Search

Lazarus Design Team can help your business dominate Google search results with effective SEO strategies. We analyze your website and online presence to identify areas for improvement, conduct keyword research, and implement on-page and off-page optimization techniques to increase your search engine visibility and drive more organic traffic to your website. With our SEO expertise, your Raleigh business can achieve higher rankings, increased website traffic, and improved conversion rates.

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What in The
World is SEO?

Well first, you must understand the acronym. SEO stands for "search engine optimization". When people are searching for an answer, they head to Google. Google wants to present the best information to those searching. SEO is about appearing at the top of all of the results. With that comes great power to grow your business.

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Google Algorithm

Google has their own very specific way of rifting through the massive amounts of web pages that exist. They are particular and reward websites that adhere to their vision of how a page should be structured.

Top Spot

Getting the coveted #1 spot on Google or on the first page, isn’t magic. We won’t get into the nitty gritty but basically there's specific signals that Google wants to see on a page. We've figured out a system that works.
different levels

Raleigh SEO Packages That We Offer

Whether you are a brand spankin’ new business who just is starting to make waves or a tenured business that’s been around the block, we have the package for you. We know that businesses in Raleigh want good marketing but no budget is the same. We can boost your digital presence and meet you wherever you currently are.

Level 1

For small local business
  • Google My Business Optimization
  • NAP Syndication
  • Citation Building
  • Updating Pages & Schema Integration
  • Classified Submissions
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show up for local searches

Local Raleigh SEO

Be the boss of Raleigh’s search space by opting for our level one local package. It’s the least intensive of our three but makes an impact, nonetheless. To be seen, you need to make sure your business listings across all platforms are up to date. We have a system in place to make sure that happens and that information across the board is all the same. The biggest change that comes along with this package is the facelift we will provide to your Google Business Profile (FKA Google My Business).

Level 2

For growing business
  • Everything in Local SEO plus...
  • Onpage Optimization
  • Page Title Optimization
  • Meta Description Optimization
  • Page Speed Analysis
  • Internal Link Review
  • Image Alt Tag Optimization
  • URL Optimization
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kick it up a notch

Breakthrough SEO

Kick it up a notch with level 2, our Breakthrough SEO option. To begin, we will conduct a top-to-bottom of your current SEO practices, whether they are struggling or succeeding. We will take a deep-dive into the existing content on the side, as well as the coding and beyond. To supplement the audit, we do an in-depth analysis of the competitors in the Raleigh market. We want to make sure that you are notch above. Other things involved with this package are backlink analysis, checking to make sure content varies within your site’s pages, content-gap analysis, and of course, keyword research.

Level 3

For aggressive businesses
  • Everything in Local and Breakthrough SEO plus...
  • Content Creation
  • 2 Keyword-rich blog posts per month
  • Structured Data Check
  • .xml Sitemap Check
  • Competitor Analysis
  • Link Development for Authority Building
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The Mac Daddy

Market Leader SEO

The third option Lazarus offers, the Mac Daddy Market Leader package, is a mashup of the local and the breakthrough packages above but with some very important additions. With this third level, we throw in blog writing and content creation into the mix. A huge part of having a thriving SEO presence on the web is creating up-to-date content that your audience wants and NEEDS to read. It also shows Google that you are “with it.” We will draft up keyword-rich (more on keywords later) based on your Raleigh business's wants and needs. This content can serve a dual purpose, too–as you can post it on your social platforms, too. Be King or Queen of SEO by teaming up with us here at Lazarus. We will make you stand out in your industry.

Contact Lazarus

Raleigh business owners have come to us with similar predicaments. They have a stellar business but don’t know how to effectively communicate how great their business really is. Paid advertising solves that problem and solves it quickly.
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how to win the game

Components of a
Winning SEO Strategy

You don't want to random things willy nilly on your website when it comes to Raleigh SEO. You need a broader strategy and plan before diving. We do all the heavy lifting and develop a winning SEO strategy for you.

How Lazarus Raleigh Can Help Your Local SEO:

As a marketing agency, we understand the importance of Local SEO for small local businesses. With Local SEO, you can reach potential customers in your area and stand out from the competition. We can help you optimize your website for local keywords, create content related to your location, and register your business on local directories and review sites. Additionally, we can make sure your website is optimized for mobile devices and local search engines, like Google Maps, Apple Maps, and Bing Maps. We can also register your business in local review and directory sites such as Yelp, Yellow Pages, and Foursquare. Lastly, we can help you engage in local content marketing, which involves creating content related to your local area and sharing it on social media and other online platforms. Doing these things can help you build trust, increase your visibility in the local market, and build relationships with potential customers. In short, we can help you get the most out of your local SEO efforts and help you reach your target audience more effectively.

How Lazarus Raleigh Can Help Your Google Profile Optimization:

At Lazarus Raleigh, we can help you take advantage of the benefits of Google My Business optimization. By optimizing your Google My Business page, you can ensure that your business is visible and easily discovered by potential customers. We can help you claim your business, verify your business information, optimize your profile with relevant keywords and images, and respond to customer reviews. This will help you rank higher in search results, attract more customers, and increase your online visibility. With these simple steps, you can ensure that your business is easily found online and increase your reach to potential customers. In addition, we can help you set up and manage your Google Ads campaigns to further increase your online visibility and reach a wider audience. We can also help you track and analyze your Google My Business performance to ensure that you are getting the most out of your optimization efforts. With our help, you can ensure that your business is easily found online and maximize the potential of your online presence.

How Lazarus Raleigh Can Help Your Content Writing:

We understand the importance of content writing for your business. Content writing helps you communicate your message to potential customers and build relationships with them. Our team of experienced content writers can create well-written, interesting, and relevant content for your website, blog posts, newsletters, and social media messages. We ensure that the content is optimized for search engines, so your business can easily be found when potential customers are searching for topics related to your business. With our content writing services, you can attract more visitors to your website, build trust and loyalty with customers, and increase your visibility online. We look forward to helping you reach your marketing goals and grow your business.

How Lazarus Raleigh Can Help Your Link Building:

Link building is a strategy used to increase the number of quality links to your website from other websites. This helps search engines understand that your website is authoritative and relevant to a certain topic. Having a higher ranking on search engine results can lead to more website traffic and better visibility for your business. We have the expertise and experience to help you with link building through activities such as guest blogging, directory listings, creating content for other websites, social media outreach, and creating relationships with other websites to get them to link to your content. By utilizing our link building services, your website can benefit from increased website traffic and improved visibility.

How Lazarus Raleigh Can Help Your Technical SEO:

At Lazarus Raleigh, we specialize in Technical SEO, a vital component of any successful marketing strategy. By optimizing the underlying structure of your website, such as the code, hosting, structure and content, we can help search engines better understand and index your website. This will lead to higher rankings in search engine results and more traffic to your website. Moreover, Technical SEO can help speed up your website, making it more user-friendly and improving its overall performance. This will ultimately lead to more customers and a greater return on investment. With our expertise in Technical SEO, we can help your business reach more potential customers and increase its visibility online.

How Lazarus Raleigh Can Help Your On-Page Optimization:

At Lazarus Raleigh, we understand how important it is for your small business website to be optimized for search engine results. That’s why we offer on-page optimization services to ensure your website appears higher in search engine rankings and attracts more potential customers. Our services include optimizing titles, structure, headings, content, keywords and images to improve your website’s visibility and performance in search engine results. We’re experienced in optimizing content to ensure that search engines can quickly and easily understand what your website is about. Furthermore, we can help you craft keyword-rich content that is relevant to your business and customers to increase organic traffic. Finally, we can optimize photos and other visuals to make your website look professional and attractive, helping to encourage more customers to visit and engage with your website.

How Lazarus Raleigh Can Help Your Keyword Research:

By analyzing the words and phrases your potential customers are using when searching for products and services related to your business, we can optimize your website and content to improve visibility and attract more customers in Raleigh. Our keyword research process can help you target your audience more effectively, increase website traffic, and even improve your rankings in search engine results. With our expertise, we can ensure that your website is seen by the right people and can help you start seeing an increase in customers.

Franchise SEO

Another specialty of Lazarus is working with franchise businesses. This is trickier than working with a stand alone business but we know what it takes to appear on search results when you have multiple locations. Our Raleigh SEO team makes certain that big location franchises are always visible on Google.

Why Partner
With Lazarus?

Ok we know you may still need a little more convincing. We know the intricacies of the SEO scene in the Raleigh area and have years of experience optimizing websites for Google. It’s our bread and butter. We are experts. We will set achievable goals that align with your Raleigh business that will move the needle. We don’t just “do” either, we also “report.” We provide detailed and extensive, understandable reports from tracking for SEO we’ve done along the way. We keep an open channel of communication. And we keep it real when it comes to what is working and what is not in the Raleigh SEO sphere. We're a transparent, down-to-earth digital marketing company in Raleigh that is dedicated to our clients. We cannot wait to see what SEO success we create together.

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NO CONTRACTS

Say Buh-Bye
to Long-Term Commitment

We don't do contracts! If we aren’t providing results, we aren’t doing our job. We want to provide an obvious ROI for you. We aren’t saying results are going to be instantaneous, they will take time and work and persistence, but we will get there. We recommend waiting at minimum, 6 months to make a decision on whether our services are making an impact. Best part? Lazarus doesn’t require any businesses to sign contacts. We work on a month to month basis so if you decide down the road that we don’t jive, that you can easily end the relationship (although we hope it never comes to that.) We just want to show you the results.

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Give us a minute and we'll hit our stride

When Will The Results Start Rolling in?

Patience is a virtue, they say, and you will need at least a little bit of it when embarking on the Raleigh SEO journey. Although time varies, what we’ve experienced is that you need to give it at least three full months to see any sort of consistency in return.

Google Search Clicks
808080%

Increase in organic traffic

Impressions
80M

Just in 6 months

Organic Traffic
80x

Over a year

Google Search
Clicks Explained:

Google Search Clicks is a metric used to track how many people click on a particular website from a Google search query. This metric is a key indicator of online visibility and shows how much a website or particular page is being seen by users. It is important to note that Google Search Clicks are not the same as the total number of searches for a keyword, as other search engines may be used to access the same content.

The metric can be used to measure the success of SEO efforts and help to identify areas for improvement. It can also be used to compare the performance of different websites and pages with each other, helping to identify which pages are performing well and which need more attention. This metric is particularly useful when looking at the overall performance of a website, as it provides an insight into the success of SEO efforts and how well a website is doing compared to its competitors.

Impressions Explained:

Website impressions from SEO are the number of times a website is viewed in search engine results. This is a key metric for measuring the success of SEO campaigns as it indicates how often a website appears in search engine results. Impression metrics help to measure the visibility of a website in organic search engine results.

A website impression occurs when a user views a page in the search results, regardless of whether they click on it or not. A website impression is counted each time the page appears in the search results, even if the user views it multiple times. This means that if a website appears in the top 3 positions for a search term and is viewed by a user, it will count as 3 impressions.

Impression metrics are important for tracking the success of SEO campaigns as it shows how often a website is appearing in the search engine results, regardless of whether the user is actually clicking through to the website or not.

Organic Traffic Explained:

Organic website traffic is the traffic that arrives at your website from unpaid sources. This includes search engine results, direct links, and referrals from other websites. Organic website traffic is often referred to as ‘natural’ traffic because it represents the flow of visitors to your website from sources that are not paid for, such as search engine rankings, social media, and referrals from other websites.

Organic website traffic is the most important source of website traffic because it is the main avenue of potential customers arriving at your website. Organic website traffic can help you to increase brand awareness, drive new leads, and build relationships with potential customers. It can also help you to drive more sales and increase the number of conversions.

FAQs

Search engine optimization (SEO) is a set of strategies and techniques used to improve a website’s visibility, rankings, and traffic within search engine results. SEO is an important part of any digital marketing strategy, as it helps to ensure that a website is seen by the right people at the right time. SEO helps to make a website more accessible and visible to potential customers, and can help to increase the number of visitors to a website. 

SEO involves optimizing a website for certain keywords, making sure that the website’s content is relevant and useful to users, and making sure that the website is structured in a way that is easily accessible to search engines. SEO also involves optimizing the website’s code, making sure that the website is mobile-friendly, and ensuring that the website is secure and safe to use. SEO also involves building backlinks, which are links from other websites to the website being optimized, as well as creating content that is interesting, informative, and helpful to users. 

When implemented correctly, SEO can help to improve a website’s ranking in search engine results, and can help to drive more traffic and customers to the website. SEO can also help to improve the overall user experience, as well as helping to ensure that the website

SEO is still an important part of digital marketing and is used by businesses of all sizes to improve their visibility online. SEO is constantly evolving and adapting to new technologies and trends, and this ensures that it remains relevant. SEO is focused on optimizing a website for search engine algorithms, making sure that the website is as visible as possible for relevant searches.

This means that SEO is more important now than ever, as search engines are becoming smarter and more complex. SEO is a long-term strategy that requires ongoing work and maintenance to be successful. It is not a “set it and forget it” kind of solution, so businesses need to be willing to invest the time and resources into optimizing their websites for search engine algorithms. Additionally, SEO is not just about getting higher rankings, but also about improving the user experience on the website.

That depends. How competitive is your industry on Google? How much work does your website need? Sometimes ranking change over night after we’ve made them and rankings skyrocket. Sometimes it takes much longer 3-6 months and for really competitive markets, it can take a year or more to get to where you need on Google. You have to be patient. Generally, we ask that you give us 3-6 months to see the results you’re wanting. 

We primarily focus on Google since that’s where the vast majority of users are searching on a regular basis. Google boasts 3.5 billion searches every day. Bing has over 88 million searches per day. That’s a huge difference.